As we move into a new year, marketing professionals are sitting on edge just waiting for the so-called “new rules” for writing effective marketing copy that works. But truth be told, the rules to effective copywriting don’t really ever change. Instead, they evolve. Just like the fittest in nature, marketing trends hold fast to the Read More
Brand marketing isn’t always about budgets. It isn’t always about flash or pomp. It isn’t always about contemporary or crass humor. It is, however, always about the customers. And unless you can connect with paying customers, it won’t matter if you’re peddling products on a shelf or selling services from your website- the business will fail or remain mediocre at best.